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Charter Business® Case Study
Reliable Service is Priority of Blue Ribbon Electrical
Blue Ribbon Electrical in Kalamazoo, Michigan provides a complete
range of electrical services for primarily residential customers. On their website,
the company promises customers, “We are here for you when you need us.” Their services
are available 24/7 and regardless of what time of day or night that customers call,
they will be greeted by a live, professionally trained representative.

In order to deliver on this promise of round-the-clock customer service, Blue Ribbon
Electrical requires a high level of reliability from their communications provider.
More than a year ago, owner Wes Clemons chose the Charter Business Bundle® with
Charter Business High-Speed Internet®, Charter Business Telephone®, and Charter
Business Cable TV®. While Clemons appreciates the significant monthly savings this
package provides, he most values the reliability of the Charter Business services.
“For our company, price is not nearly as important as service reliability — that’s
huge for us. Our customers make all of their appointments by phone and if I don’t
get the calls, I don’t get the business. We must be able to count on our phone service,
as well as our Internet access, since our web-based scheduler sends appointment
information collected after hours to us via email,” explains Clemons. For example,
if a customer calls at 10 pm, a live person answers and can schedule a next-day
appointment.
“For our company, price is not nearly as important as service reliability …
if I don’t get the calls, I don’t get the business.”
— WES CLEMONS, BLUE RIBBON ELECTRICAL, BLUERIBBONELECTRIC.COM
As a company with a strong focus on top-notch customer service, the staff at Blue
Ribbon Electrical is pleased to find a similar philosophy at Charter Business. Clemons
notes, “Our sales representative, Scott Snow, set up all of the services for us
and has been very prompt and responsive to our needs. Charter Business also went
the extra mile and put in a backup system with a 16-hour battery life to ensure
we’ll have phone service even if we lose power.”
Clemons continues, “I really appreciate the fact that we can count on Charter Business,
since when our customers experience electrical problems, they need to be able to
count on us.”